Thanks for finding out more about ISO Vintage… we’re ready assist shoppers in their quest for vintage and antique items of all kinds!
The timeline for building our network and tweaking the functionality of our site and process is as follows:
- February and March 2016
- Build dealer network through e-mails and in person visits, goal of 100 dealer network
- Deliver cards and posters to participating brick and mortar stores.
- Begin accepting inquiries and beta testing our Mail Chimp e-mail system
- April – July 2016
- Visit shops & local and regional antique shows and flea markets to build brand awareness
- Continue to add dealers and accept feedback on improving our unique communications system
- Implement necessary adjustments to improve inquiry and response communications
- August -October 2016
- Reassess viability of current matching processes and consider investing in higher tech, higher quality interfaces and web design.
- Goal of at least 500 tech savvy dealers in our network
- From October 2016 onward, we expect to be fully operational and highly effective linking searchers with dealers.
A bit about us…
Christine Thole, a 3rd generation antique dealer, has long enjoyed helping clients find just what they’re looking for, even if she didn’t have it in her Stillwater shop at American Gothic Antiques. Seeing all the people on Facebook looking for items with an “ISO” tag, she began to develop the idea of linking vintage dealers with clients who are “ISO” (in search of) special items. Thus the idea of being a personal vintage shopper was born in 2014!
Mike Thole is a retired St. Paul Public Schools teacher, former ice cream truck owner and currently owns a small cinematic videography business (Storyteller Videography). He’s self taught in web design and admits he has a lot to learn! He has built a number of WordPress web sites and worked with a few small business to help them build brand awareness through video marketing. Mike was impressed with his wife’s idea from the beginning and built a basic ISO-Vintage web site. With too many “irons in the fire” at the time, nothing happened and ISO-Vintage.com just sat unused. Now however, the time is right and Mike and Christi hope to build ISO Vintage into a highly effective tool to link modern buyers and traditional brick and mortar stores.